marketing
Posted Apr 27Product Marketing Manager
at BitGo
New York, United StatesOn-site
Responsibilities
- Own messaging, positioning, and GTM strategy for key BitGo products and features
- Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
- Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
- Own release communications and ensure adoption across existing and new clients Sales Enablement
- Create sales collateral including decks, product guides, demos, and customer-facing materials
- Enable Sales and BD teams with the messaging and tools needed to close deals
- Gather insights from Sales to continuously refine positioning and improve conversion rates
- Collaborate with content, growth, and PR teams to drive demand and awareness
- Support campaigns, lifecycle marketing, and product-led growth initiatives
- Support GTM efforts for BitGo’s retail and mobile platform initiatives
- Partner with product and design teams to improve onboarding, engagement, and retention Requirements :
Requirements
- We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform.
- Go-to-Market Strategy
- Develop deep understanding of customer segments across institutional and retail audiences
- experience in fintech, SaaS, crypto, startup, or financial services
- Familiarity with both institutional and retail user journeys is a plus
- Highly organized, proactive, and comfortable operating in a fast-moving environment Why Join BitGo?
Experience
- 4 to 7 years of product marketing
Benefits
- Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution.
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Pay Transparency Notice:
- Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the
- benefits outlined above are also part of this role’s package.
Contact
- For more information, visit www.bitgo.com .
Additional details
- BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage.
- Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space.
- With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide.
- As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world.
- This role will require being full-time onsite at our San Francisco office to support collaborative team dynamics and innovative problem-solving.
- This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.
- You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted. Responsibilities :
- Partner with Product Management to shape roadmap priorities and bring new features to market
- Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
- Strong ability to translate technical products into clear customer value propositions •