Product Marketing Manager, Monetization

San Francisco, United StatesOn-site

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Responsibilities

Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention We’d love to hear from you if you have: 5+ years of
Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement •

Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
In this role, you'll be the marketing partner to our Product Growth and Monetization teams, owning go-to-market strategy and customer communications for updates related to our billing model and plans.
experience in product marketing with
experience supporting Enterprise customers and bringing new products or monetization models to market •
Experience partnering with Product teams and driving alignment with executive partners
Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn While it’s not required, it’s an added plus if you also have: •
Experience with consumption-based or usage-based pricing models
Experience with AI product marketing or marketing AI-powered features At Figma, one of our values is Grow as you go.
Additionally, if hired you will be required to attend in person onboarding.

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.