Product Marketing Manager, Prime / OTC

New York, United StatesOn-site

Responsibilities

Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
Develop and execute GTM strategies for new product launches, features, and market expansions
Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
Support key client conversations, RFPs, and strategic deals Product Partnership
Own product launch communications and adoption strategy across institutional audiences
Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
Support analyst relations and industry positioning Requirements :

We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business.
Go-to-Market Strategy (Prime / OTC)
experience in fintech, crypto, capital markets, or trading environments
Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
Proven ability to own GTM strategy and execute cross-functional launches •
Experience partnering with Sales and directly influencing revenue outcomes
Exceptional communication skills with ability to simplify complex financial products
Highly analytical, organized, and comfortable operating in fast-paced environments Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution.
Competitive base salary, bonus, and stock options
100% company-paid health insurance for employee, partner, and dependents
Up to 4% 401k company match
Paid parental leave, Paid vacation
Pay Transparency Notice:
Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the
benefits outlined above are also part of this role’s package.

BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage.
Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space.
With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide.
As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world.
This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.
This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.
You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients. Responsibilities :
Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
Translate complex trading and liquidity concepts into clear, compelling messaging for clients
Act as the voice of the customer to influence product roadmap and prioritization