Brand Marketing Program Manager

San Francisco, United StatesOn-site

Responsibilities

Build and manage timelines, resourcing, and budgets for campaigns and always-on initiatives, ensuring alignment with team and company goals
Drive the end-to-end delivery of brand and social programs—from briefing through creative development, production, and launch—while ensuring quality and consistency
Anticipate risks, identify blockers early, and drive proactive solutions to keep programs on track and stakeholders aligned
Establish repeatable processes and best practices that enable the team to scale its impact globally
Support key tentpole initiatives, ensuring cross-functional coordination and readiness across marketing, creative, and social teams
Lead retrospectives and share learnings that inform future campaigns, helping the team continuously improve how we plan and deliver work
Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best-in-class strategies and capabilities We'd love to hear from you if you have: 6+ years of

Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
This role sits at the intersection of creativity, strategy, and operations: you'll enable Figma's brand to show up powerfully across social, digital, and real-world moments.
experience managing complex creative, brand, or marketing programs — ideally at a creative agency or in-house brand team Demonstrated
experience building integrated marketing campaigns across digital, social, and experiential channels
Demonstrated ability to navigate both the creative and operational sides of brand marketing — knowing when to lean into process and when to stay flexible Proven
experience working with project management and collaboration tools
Experience supporting or managing social-first campaigns or brand activations
Familiarity with Figma's products or a passion for design and collaboration tools •
Experience working on or with global marketing teams At Figma, one of our values is Grow as you go.