marketing
Posted 4 hours agoDirector, Field Marketing & Executive Engagement
at Workato
San Francisco, United StatesOn-site
You are nearing today's limit. Upgrade for unlimited access.
Responsibilities
- Run field marketing programs across segments and strategic accounts — dinners, workshops, executive briefings, and pipeline-building events.
- Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations.
- Establish performance metrics that demonstrate contribution to pipeline and revenue — not just event counts or attendance.
- Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion.
- Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance — before deals exist.
- Operate and evolve the San Francisco Executive Briefing Center (EBC) program, ensuring world-class experiences for strategic customers, prospects, and partners.
- Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders.
- Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth.
- Build programs that strengthen customer relationships, increase platform advocacy, and cultivate champions.
- Create opportunities for customers and community members to connect, learn, and share experiences.
- Lead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros.
- Deliver experiences that reflect the quality and ambition of the Workato brand.
- Evaluate and optimize event investments based on business impact and deal outcomes.
- Develop and inspire a lean, high-performing team while staying actively involved in execution.
- Establish clear operating rhythms, performance metrics, and program cadences.
- Manage budgets, agencies, and vendors to maximize impact and efficiency. CORE REQUIREMENTS 8+ years of
Requirements
- Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform.
- With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
- We are looking for someone who stays close to the work, executes programs personally, makes fast calls, and uses AI aggressively in their own day-to-day.
- experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation, or related technology markets.
- experience engaging directly with CIOs, technology executives, and senior business leaders.
- Active, daily use of AI tools in their own workflows — delivers measurable AI results, not just familiarity.
- Familiarity with AI, automation, orchestration, integration, or adjacent enterprise technology categories. •
- Experience managing agencies, vendors, and field program budgets.
- MBA or advanced degree.
- As organizations increasingly rely on AI, automation, and orchestration to drive transformation, field marketing is where Workato's enterprise story gets told — in rooms with the CIOs who will make the decision.
Contact
- To learn more, visit www.workato.com Why join us?
Additional details
- A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale.
- Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles .
- We are driven by innovation and looking for team players who want to actively build our company.
- But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of
- benefits they can enjoy inside and outside of their work lives.
- If this sounds right up your alley, please submit an application. We look forward to getting to know you!
- Business Insider named us an “enterprise startup to bet your career on” •
- Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world •
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America •
- Quartz ranked us the #1 best company for remote workers THE ROLE