marketing
Posted May 13Marketing Manager, Events (Europe)
at Sierra
London, United KingdomOn-site
Responsibilities
- WHAT YOU’LL DO - Third-Party & Owned Events: Plan and execute Sierra’s presence at third-party industry conferences as well as Sierra-owned and field events across EMEA, from concept through completion, ensuring each event reflects our brand and mission.
Requirements
- ABOUT US At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI.
- Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook.
- Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens.
- Before that, Clay led the product and design teams for Google Workspace.
- You’ve led high-impact B2B marketing programs in EMEA, with a strong track record of using events to drive enterprise pipeline and revenue. - Proven ability to plan, manage and execute exceptional events end-to-end - from executive dinners to large-scale conferences.
- You can manage multiple programs across markets, timelines, and stakeholders without sacrificing quality and balancing the budget.. - Strong communication and teamwork skills, including the ability to coordinate effectively with vendors, partners, and internal stakeholders.
- Have a history of managing agency relationships.
- Experience: Familiarity with creating and executing targeted, high-impact marketing initiatives and events designed specifically for enterprise customers and field marketing contexts, aligning closely with sales teams and strategic business objectives. - A proactive attitude: Ability to thrive in a fast-paced environment with high expectations.
- Experience managing agencies and external partners across multiple EMEA markets.
- We build trust in AI by making it more accessible, safe, and useful.
- BE YOU, WITH US We're working to bring the transformative power of AI to every organization in the world.
Experience
- WHAT YOU'LL BRING - 8+ years of marketing experience, with deep expertise in events and field marketing.
Benefits
- benefits to reflect our values and offer the following to full-time employees: - Flexible (unlimited) paid time off - Medical, dental, and vision
- benefits for you and your family - Life insurance and disability
- benefits - Retirement plan dependent on country of employment - Parental leave - Fertility and family building
- benefits through Carrot - Lunch, as well as delicious snacks and coffee to keep you energized - Discretionary benefit stipend giving people the ability to spend where it matters most - Free alphorn lessons These
- benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans.
- Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.
Contact
- Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/.
Additional details
- We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney.
- We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
- These values are the foundation of our work, and we are committed to upholding them in everything we do.
- Bret was also one of Google's earliest product managers and co-creator of Google Maps.
- - Event Logistics & Coordination: Manage all pre-event logistics – including venue selection, vendor coordination, scheduling, logistics, event agency coordination and management, internal communications– to guarantee smooth operations and a seamless customer experience.
- - Post-Event Analysis: Track and evaluate event performance and outcomes.
- This includes gathering attendee feedback, measuring lead generation and ROI, and compiling post-event reports to capture lessons learned and recommendations for improving future events. - Collaboration & Growth: Work closely with the European marketing team, global events team and cross-functional colleagues (e.g.
- Marketing, Sales, Product) to align event plans with broader company goals.
- You’ve worked closely with regional sales teams and know how to align programs to account priorities and revenue goals. - Operational excellence and attention to detail.
- You can clearly articulate plans, updates, and post-event insights to all levels of the organisation. - Enthusiasm for managing events internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.