other
Posted Mar 18Strategic Alliances Manager (f/m/d)
at Contentful
London, United KingdomHybrid
Responsibilities
- Drive strategic partnerships in DACH
- Own and develop relationships with a portfolio of global systems integrators and leading regional agency partners aligned to enterprise opportunities in the DACH region.
- Lead joint go-to-market strategy
- Develop and execute joint go-to-market plans with strategic partners focused on enterprise customers.
- Identify and activate new joint sales plays, industry solutions, and integrated offerings with partners.
- Accelerate enterprise pipeline and revenue
- Drive partner-sourced and partner-influenced pipeline, contributing directly to SQL generation and ACV growth.
- Lead account mapping and joint account planning with enterprise sales teams and partners.
- Support partners in identifying new opportunities and positioning Contentful in large-scale transformation programmes.
- Champion partner engagement across the organization, ensuring Contentful teams leverage partners effectively in enterprise pursuits. What do you need to be successful? 5+ years of
- Track record of driving partner-sourced or partner-influenced enterprise pipeline •
Requirements
- You will work in close alignment with enterprise sales leadership to identify, develop, and win strategic opportunities within key accounts, ensuring partners are embedded into account strategies and joint go-to-market motions.
- experience in enterprise partner management, alliances, or ecosystem development within a SaaS, digital platform, or agency/SI environment •
- Experience working with systems integrators, digital agencies, or consulting partners
- Fluency in German and English
- Strong understanding of enterprise digital platforms, ideally including martech, CMS, composable architecture, or commerce ecosystems Demonstrated
- experience building and executing joint GTM strategies with partners
- Experience with enterprise account planning and account mapping in collaboration with sales teams
- Ability to navigate complex organizations and build trusted relationships across sales, marketing, product, and engineering
- By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.