Product Marketing Manager - Kikoff

San Francisco, United StatesOn-site

Responsibilities

Positioning and messaging. Develop sharp, customer-first messaging for Kikoff's core product. Run experiments to test and optimize how we communicate our value proposition across key surfaces.
Own Kikoff's marketing landing pages — keeping them sharp, on-message, and continuously improving.
Design and execute A/B tests on messaging, copy, and page elements to optimize conversion.
Define success metrics, analyze results, and share learnings with the broader team. Customer research.
Conduct interviews, analyze support data, run surveys, and synthesize qualitative and quantitative signals into clear insights that inform positioning and product decisions.
Own GTM plans for new features and products — from messaging and positioning to launch coordination and post-launch measurement.
Competitive and market intelligence. Stay close to the competitive landscape. Maintain positioning frameworks and competitive cheat sheets that help product and growth teams make better decisions.

We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships.
experience for Kikoff — the #1 credit-building app. We've already empowered over 1 million customers on their financial journey, and this role is a key part of how we get to millions more.
Go-to-market execution.
experience with GTM execution, messaging, and customer research. Why Kikoff:

Product marketing experience. 3+ years of product marketing experience, ideally in consumer tech or fintech. Hands-on

Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security.
With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially. Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products.
Yes, you can build an exciting business AND have real-life real-customer impact. The Role
This is a role for someone who leads with customer curiosity, executes with precision, and is energized by the work that happens before a product launches — understanding customers deeply, shaping messaging, and making sure the right story reaches the right people.
You'll work closely with Product, Design, Growth, and Customer Support to drive meaningful outcomes for our customers and our business. What you'll own:
Partner with cross-functional teams to ensure launches land well and drive adoption.
Work closely with Product, Design, Customer Support, and Growth to align on priorities, surface customer needs, and ensure the customer perspective is represented in key decisions.