engineering
Posted 1 weeks agoGrowth Web Engineer (AI-Enabled)
at Mattermost
CanadaOn-site
Responsibilities
- Own the day-to-day operation of the website, including updates, edits, and publishing of pages and content
- Build, update, and launch landing pages, campaign pages, and site content on tight timelines
- Make ongoing updates to existing pages, including copy, layout, components, and integrations
- Monitor site health and quickly resolve issues related to broken pages, components, forms, or integrations
- Support rapid turnaround requests from marketing, including same-day updates when needed
- Maintain consistency across pages, ensuring alignment with design, messaging, and conversion best practices Own the Website as a High-Velocity System
- Manage and evolve a static-site architecture (Astro or similar)
- Build flexible, reusable components that enable rapid page creation and iteration
- Ensure the site supports frequent updates without breaking structure, performance, or tracking
- Troubleshoot and resolve rendering, formatting, and build issues quickly Enable Personalized & ABM Experiences
- Build reusable templates for ABM, industry, and campaign pages to support scale and speed
- Enable rapid iteration of messaging, layouts, and CTAs based on performance and engagement Operate AI-Assisted Page & Workflow Systems
- Validate and refine AI-generated code and content to ensure production quality
- Integrate the website into broader AI-driven workflows that inform lead routing, nurture behavior, and optimization
- Build and maintain frontend form experiences within the site
- Integrate forms with Pardot using form handlers or APIs
- Ensure accurate field mapping, hidden fields, and campaign attribution
- Validate end-to-end data flow into Salesforce
- Implement and maintain conversion tracking via Google Analytics 4
- Integrate and maintain external tools such as: Qualified Navattic Greenhouse
- Ensure consistent styling, performance, and tracking across all embedded systems
- Maintain reliable data flow across marketing and AI workflow systems AEO / GEO & Technical SEO
- Implement schema, metadata, and semantic page structures to improve answer engine visibility
- Continuously optimize pages based on search performance, AI visibility, and engagement signals
- Monitor and address indexing and performance issues via Google Search Console Git-Based Workflow & Deployment
- Own content and code workflows in GitHub
- Manage CI/CD pipelines and deployments (e.g., Vercel, Netlify)
- Ensure reliable publishing with minimal friction and downtime What We’re Looking For Core Technical Skills
- Establish a fast, reliable workflow for launching and updating pages
- Deliver same-day or next-day turnaround for key campaign updates
- Enable rapid creation of personalized and ABM campaign experiences
- Implement robust form handling and ensure accurate lead flow into Pardot and Salesforce
- Integrate the website into key AI-driven workflows across marketing and sales
- Improve site flexibility through reusable components and scalable templates Why This Role Matters
Requirements
- Teams operate across web, desktop, and mobile, with embedded interoperability for Microsoft Teams, Outlook, and Microsoft 365.
- Mattermost is seeking a Growth Web Engineer to own and operate a modern, AI-enabled, developer-first website that powers high-velocity campaign execution and personalized digital experiences.
- This role sits at the intersection of marketing, engineering, and AI-driven workflows.
- You will be responsible for translating campaign strategy, intent signals, and AI-generated insights into live web experiences—quickly, reliably, and at scale.
- You will play a critical role in enabling rapid experimentation, account-based experiences, and AI-assisted execution—turning the website into a core growth engine.
- Use AI tools (e.g., Claude, Cursor, Copilot) to accelerate page creation and development workflows Translate campaign
- Act on insights generated from AI systems to continuously improve page performance and relevance Forms, Data Flow & Funnel Integration
- Structure pages and content to support both traditional SEO and AI-driven discovery (AEO/GEO)
- Work with emerging AI search and optimization tools (e.g., Profound, AthenaHQ, or similar)
- Experience with static frameworks (Astro, Next.js, Gatsby, or equivalent)
- Strong proficiency in HTML, CSS, and JavaScript •
- Experience with Git-based workflows and modern deployment pipelines Growth & Execution Mindset
- Proven ability to launch and iterate on pages quickly in fast-paced environments
- Experience supporting marketing or growth teams (landing pages, campaigns, experimentation) Systems & Integration Experience •
- Experience working with APIs, webhooks, and third-party integrations
- Familiarity with marketing and analytics tools (Pardot, Salesforce, GA4, etc.)
- Ability to debug issues across frontend, backend, and data systems AI & Modern Tooling •
- Experience using AI tools (e.g., Claude, Cursor, Copilot) in development workflows
- Ability to generate, evaluate, and refine AI-assisted outputs
- Comfort working in environments where AI workflows are integrated into execution Nice to Have •
- Experience in B2B SaaS or enterprise marketing environments
- Familiarity with headless CMS platforms or structured content systems •
- Experience implementing advanced tracking, attribution, and experimentation frameworks Success in This Role
- We are building a connected, AI-orchestrated growth system where insights, intent signals, and campaign strategy must translate into live digital experiences immediately.
Experience
- 3–6+ years in frontend, growth engineering, or similar roles •
Benefits
- The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions.
Contact
- To learn more, visit www.mattermost.com
Additional details
- Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. Trusted by the U.S.
- Department of War and Fortune 500s, our platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control.
- Mattermost powers high-stakes workflows across mission planning, real-time, real-world operations, DevSecOps, incident response, and cyber defense—enabling secure collaboration from tactical edge and DDIL environments to enterprise HQ.
- What You’ll Do Daily Website Operations & Content Management
- QA all changes before and after publishing to ensure accuracy, functionality, and performance
- Partner with Growth Marketing and ABM to create targeted landing pages and campaign experiences for specific accounts, industries, and personas
- Translate intent signals and campaign inputs into tailored web experiences
- requirements into structured prompts and page outputs
- Debug and resolve issues across the full lead capture, routing, and attribution process Integrations & Third-Party Systems
- Strong bias toward action while maintaining quality and stability •