management
Posted 3 weeks agoHead of Marketing, LATAM (São Paulo, Brazil)
at Figma
BrazilOn-site
Responsibilities
- Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
- Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG).
- Ensure successful execution, best practice and solid return on investment
- Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
- Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy, including net-new and existing customer expansion.
Requirements
- Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
- From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
- This is an exciting opportunity to be the first Figma Marketing hire in Latin America, our newest launch market.
- This is a full-time role based in our São Paulo hub and requires fluency in both Portuguese and Spanish.
- experience across multiple countries in Latin America, specifically in Brazil and Mexico •
- Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
- While it’s not required, it’s an added plus if you also have: PLG/Saas Experience •
- Experience using Figma •
- Experience building B2B Marketing in countries such as Argentina, Chile or Colombia At Figma, one of our values is Grow as you go.
- Additionally, if hired you will be required to attend in person onboarding.