Head of Marketing, LATAM (São Paulo, Brazil)

BrazilOn-site

Responsibilities

Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG).
Ensure successful execution, best practice and solid return on investment
Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy, including net-new and existing customer expansion.

Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
This is an exciting opportunity to be the first Figma Marketing hire in Latin America, our newest launch market.
This is a full-time role based in our São Paulo hub and requires fluency in both Portuguese and Spanish.
experience across multiple countries in Latin America, specifically in Brazil and Mexico •
Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
While it’s not required, it’s an added plus if you also have: PLG/Saas Experience •
Experience using Figma •
Experience building B2B Marketing in countries such as Argentina, Chile or Colombia At Figma, one of our values is Grow as you go.
Additionally, if hired you will be required to attend in person onboarding.