Product Marketing Director, Command by Asana

Vancouver, CanadaHybrid

Responsibilities

Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. •
Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. •
Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. •
Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you •

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana.
experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility.
Most Asanas have the option to work from home on Wednesdays.
experience in product marketing within the B2B tech space (SaaS experience preferred). •
Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions. •
experience partnering with Product teams to align roadmaps with market needs and customer pain points. •
AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission.
We believe that compensation should be reflective of the value you create relative to the market value of your role.
To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $156,000 - $186,000 CAD The actual base salary will vary based on various factors, including market and individual
qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.
If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
Long-term savings or retirement plans •
benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us

This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption.
You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum.
This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule.
The standard in-office days are Monday, Tuesday, and Thursday.
Working from home on Fridays depends on the type of work you do and the teams with which you partner.
If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve •
Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. •
Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. •
Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories. •
Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives. •