marketing
Posted Apr 27Lifecycle Marketing Manager
at Socure
Miami, United StatesRemote
Responsibilities
- - Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals (e.g., content engagement, event attendance).
- - Drive pipeline through webinar programs - Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24, owning the full lifecycle from topic ideation and speaker coordination to promotion, live execution, and post-event follow-up.
- - Design post-event nurture and sales follow-up motions that convert registrants and attendees into opportunities and pipeline.
- - Build and maintain dashboards and recurring performance readouts for marketing and sales leadership, translating program performance into clear business impact.
- - Ensure all programs comply with CAN-SPAM, GDPR, and CASL requirements, partnering with Legal/Compliance as needed.
- - Collaborate as “One Team” with cross-functional partners, communicate clearly, and use data to drive decisions and recommendations.
Requirements
- This individual contributor (IC) role owns end-to-end campaign strategy and execution in Marketo and Salesforce—from segmentation, journey design, and automation builds to reporting and optimization.
- The role requires close partnership with Sales, Demand Generation, Product Marketing, and RevOps to ensure lifecycle programs are tightly aligned with GTM priorities, scoring and routing rules, and follow-up SLAs.
- You are both strategic and hands-on: comfortable translating GTM goals into nurture architectures, building complex Marketo programs, and digging into performance data to continuously improve results. JOB
- - Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging, using Salesforce as the shared source of truth.
- - Measure and report on pipeline contribution - Own lifecycle marketing reporting across Marketo and Salesforce, tracking MQLs, email- and webinar-influenced pipeline, webinar-sourced opportunities, and revenue attribution.
- - Document insights and roll winning variants into standard programs to improve open rates, CTR, registration and attendance, conversion to MQL/SQL, and pipeline metrics.
- - Maintain database health and compliance - Oversee list hygiene, opt-in/opt-out handling, segmentation quality, and deliverability health within Marketo and Salesforce.