marketing
Added 1 weeks agoMarketing Optimization Analyst
at Autodesk
Montreal, CanadaOn-site
Responsibilities
- Responsibilities Design, implement, and analyze A/B and multivariate tests to improve marketing performance across digital channels Partner with cross-functional marketing, product, and analytics teams to identify optimization opportunities and define testing roadmaps Analyze cross-channel performance to uncover insights that drive conversion, engagement, and customer
Requirements
- experience improvements, using AI-assisted analysis where appropriate Translate complex data into clear, compelling recommendations that influence marketing strategy and execution Evangelize experimentation and data-driven decision-making, enabling marketers to adopt and scale proven strategies Apply AI-assisted workflows to scale experimentation learnings across channels and audiences Stay current on industry trends in experimentation, analytics, digital marketing, and applied AI; actively test and adopt
- Qualifications Bachelor’s degree in Business, Marketing, Engineering, Statistics, or a related field Strong interest in building a career at the intersection of analytics, marketing, and strategy Hands-on
- experience with A/B testing and a solid understanding of statistical concepts and experimental design Curiosity about the end-to-end digital marketing ecosystem and its key performance indicators Excellent communication skills, with the ability to turn data into clear narratives for business and marketing audiences
- Experience and curiosity towards learning new AI capabilities and integrating them into everyday work Strong analytical aptitude and comfort working with quantitative concepts Ability to succeed in a large, highly-collaborative, cross-functional organization Tools: Advanced Excel user (pivot tables, VLOOKUP, advanced formulas, etc.) Snowflake/SQL or other comparable data warehousing knowledge; Bonus: Python and R
- Experience with marketing and experimentation platforms (examples: Adobe Target, Launch Darkly, Optimizely, Adobe Analytics, Google Analytics, Marketo, FullStory, or comparable tools) Learn More / Plus d'information About Autodesk / À propos d’Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies.