other
Posted 2 weeks agoLead PMM, Narrative & Content
at Apollo.io
United StatesHybrid
$211,600
Responsibilities
- Lead PMM, Narrative & Content
- Drive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community.
- Run the company content engine.
- Own the strategy and (sometimes) the words for CEO, CRO, and CMO social, keynotes, and high-stakes external moments.
- Build the proof point machine. Partner with customer marketing to turn customer wins, usage data, and category benchmarks into the evidence layer behind every narrative claim.
Requirements
- Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises.
- Apollo is on a mission to make world class GTM accessible for everyone.
- The company's biggest unlock right now is closing the gap between what most people know us for today and the AI-first business we’re building.
- This is a true PMM + content hybrid: you'll work with Apollo’s exec team to build narratives that break through the noise to position Apollo as the default AI native system for GTM teams.
- Scale yourself with AI. Fluency with Claude (and the workflows we've built around it) is required. You should be the kind of PMM who treats AI as core infrastructure, not a side tool.
- experience at B2B SaaS, with a clear spike in narrative, positioning, and content. Strong content marketers with deep PMM chops also welcome — but this role lives in the PMM seat. You write.
- You have a portfolio of long-form, exec social, narrative docs, or launch copy you'd put on a billboard.
- Strong POV on AI go-to-market. You don't need to be an AI doomer or zealot, but you have a real take on how AI is reshaping B2B GTM, and you've started showing it through your own work. AI-native operator.
- Comfortable shipping V1 docs, running point on cross-functional asks, and saying no to kitchen-sink PMM requests.
- Apollo is at the rare inflection point where the product, the market, and the AI shift have all aligned — and narrative is the missing piece.
- AI-forward team. PMM at Apollo is one of the most AI-native marketing teams you'll find — we treat Claude as core infra, not a novelty.