marketing
Posted Apr 13Brand Manager – Cyazypyr
Mumbai, IndiaOn-site
Responsibilities
- Define brand positioning and value propositions to differentiate Cyazypyr® in the marketplace.
- Support new product launches and ensure effective market introduction.
- Marketing Execution Design and execute integrated marketing campaigns across digital, dealer, and farmer touchpoints.
- Develop communication materials that translate technical
- Conduct market research and crop impact analysis to identify opportunities and risks.
- Represent FMC at industry forums, exhibitions, and farmer meetings to enhance brand visibility.
Requirements
- The Candidate (Requirements): B.Sc / MSc – Agri/Horti MBA/PGDM in Marketing, Agribusiness, or related discipline. 6–10 years of
- experience in brand management, preferably in agrochemicals or crop protection.
- Strong knowledge of insecticide technologies and agricultural value chains.
Benefits
- The role ensures brand equity, market share growth, and alignment with FMC’s global strategy, while delivering sustainable value to growers, dealers, and stakeholders.
Additional details
- FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture.
- We are passionate about the power of science to solve agriculture’s biggest challenges.
- With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land.
- Our employees are at the heart of this innovation.
- We’re looking for bold thinkers and collaborative doers.
- From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results.
- Together, we’re building a more resilient planet – one innovation at a time.
- At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet.
- We provide farmers innovative solutions that increase the productivity and resilience of their land.
- From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.