FMM, Startups International

Hybrid

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Responsibilities

Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.
Engineer Founder Experiences: Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners.
Cultivate the Founder & Venture Ecosystem: Build and nurture relationships across the global startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies.
Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts.
Accelerate the Funnel: Design creative, data-informed tactics that move buyers from awareness to decision faster.
Drive Measurable Impact: Use data to continuously test, measure, and refine your programs. You're not just generating leads — you're building pipeline, influencing and accelerating revenue.
Collaborate to Win: Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world-class buyer experience. Travel

As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
experience to the next generation of world-changing companies, when it matters most and before anyone else does.
We're investing in relationships with founders who are at the earliest stage and shaping how they think about building for the AI-native web; and making Vercel the tech stack of choice.
experience in field marketing and Demand Gen, with hands-on experience running ABM strategies.
You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry.
Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly.
Excellent project management skills, with the ability to manage multiple projects simultaneously.

You have taste. You know what a premium
You're excited by the idea of building a high-impact marketing function from the ground up. Bonus If You: Have
Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off.
The London base pay range for this role is 90,000 - 113,000 GBP.
Actual salary will be based on job-related skills, experience, and location.
Compensation outside of London may be adjusted based on employee location.
The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.
Our mission is to enable the world to ship the best products.
That starts with creating a place where everyone can do their best work.
Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience.
You'll be leading field marketing for our EMEA region, partnering tightly with our Startup Sales team.
We're looking for a builder who can own all strategy & execution and who's motivated by impact.
You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue. About the Role:
You'll be the dedicated hire focused on the Startups segment , working cross-functionally with Sales, PMM, and Demand Generation to bring high-impact field marketing and ABM initiatives to life.
We believe that a founder who builds on Vercel is a higher-caliber founder by default; and our job is to make sure they feel that.