other
Posted Apr 27Social Media Manager, Executive & Demand Outreach
at Socure
United StatesHybrid
Responsibilities
- - Develop and execute a social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence.
- - Build and manage executive social presence programs for key leaders (e.g., CEO, CGO, CPO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR.
- - Design and run structured outreach motions via social (e.g., connection campaigns, targeted nurture sequences, content DMs, event follow‑up) in partnership with Demand Gen, Sales, and SDRs to support pipeline building.
- - Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content.
- - Collaborate with RevOps/Demand Gen to align social outreach and content to target account lists, campaigns, and events; ensure tracking for influence on meetings, opportunities, and pipeline.
- - Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data.
- - Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social. JOB
Requirements
- - Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence.
- experience in social media marketing, digital marketing, or content marketing, with at least 2+ years directly managing LinkedIn and other B2B social accounts for executives or brands. - Demonstrated
- experience running company or executive LinkedIn programs, including ghost‑writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or adjacent spaces.
- - Strong writing, editing, and storytelling skills with the ability to adapt tone for different executives while staying on‑brand and compliant. -
- Experience working within a defined brand system and messaging framework, and collaborating across content, PR, and product marketing to ensure consistency. - Solid understanding of social media analytics and experimentation; comfortable setting KPIs and iterating based on data (engagement, reach, audience quality, CTR, conversions, influenced pipeline). - Hands-on
- experience with social media management and listening tools (e.g., Sprout Social or similar) and basic familiarity with CRM/marketing automation to align and attribute social activity.
- - High degree of judgment, discretion, and comfort working with senior executives and sensitive topics; able to manage confidential information and handle real‑time issues responsibly.
Experience
- REQUIREMENTS - 4–6+ years of
Contact
- Follow Us! YouTube https://www.youtube.com/c/Socure | LinkedIn https://www.linkedin.com/company/socure/ | X (Twitter) https://x.com/socureme | Facebook https://www.facebook.com/socure/
Additional details
- WHY SOCURE? Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts.
- The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
- We hire people who want that level of responsibility.
- People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision.
- If you want predictability or narrow scope, this won’t be your place.
- If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
- JOB OVERVIEW The Social Media Manager, Executive & Demand Outreach is responsible for managing multiple executive and corporate social media accounts to drive brand awareness, support pipeline generation, and elevate the social presence of Socure’s leadership team.
- This role will own end‑to‑end social media account management, including content strategy and creation, outbound outreach to target audiences and accounts, campaign execution with demand gen, executive social presence programs, and a clear, well‑governed approval and compliance process.
- You will partner closely with Marketing (content, demand gen, brand), Sales, and Executive Communications to ensure that social media becomes a consistent, scalable source of demand signal, brand engagement, and executive visibility, with a particular emphasis on LinkedIn and other priority B2B channels. JOB
- RESPONSIBILITIES - Own day‑to‑day management of designated executive and corporate social media accounts (primarily LinkedIn), including planning, drafting, posting, monitoring, and reporting.