Social Media Manager, Executive & Demand Outreach

United StatesHybrid

Responsibilities

- Develop and execute a social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence.
- Build and manage executive social presence programs for key leaders (e.g., CEO, CGO, CPO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR.
- Design and run structured outreach motions via social (e.g., connection campaigns, targeted nurture sequences, content DMs, event follow‑up) in partnership with Demand Gen, Sales, and SDRs to support pipeline building.
- Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content.
- Collaborate with RevOps/Demand Gen to align social outreach and content to target account lists, campaigns, and events; ensure tracking for influence on meetings, opportunities, and pipeline.
- Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data.
- Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social. JOB

- Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence.
experience in social media marketing, digital marketing, or content marketing, with at least 2+ years directly managing LinkedIn and other B2B social accounts for executives or brands. - Demonstrated
experience running company or executive LinkedIn programs, including ghost‑writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or adjacent spaces.
- Strong writing, editing, and storytelling skills with the ability to adapt tone for different executives while staying on‑brand and compliant. -
Experience working within a defined brand system and messaging framework, and collaborating across content, PR, and product marketing to ensure consistency. - Solid understanding of social media analytics and experimentation; comfortable setting KPIs and iterating based on data (engagement, reach, audience quality, CTR, conversions, influenced pipeline). - Hands-on