marketing
Posted 1 weeks agoBrand Manager
PakistanOn-site
Responsibilities
- Product Launches – Plan and execute impactful product introductions.
Requirements
- The Candidate (requirements) Bachelor’s degree in Marketing, Business Management, or a related field (MBA preferred).
- experience in brand management, preferably within agribusiness or FMCG industries. Proven
- experience managing integrated marketing campaigns across both digital and offline channels.
- Strong stakeholder management skills with the ability to collaborate effectively across cross-functional teams.
- Analytical mindset with the ability to track performance metrics and optimize campaign outcomes.
Benefits
- This role is pivotal in driving brand equity, market growth, strategic planning with hands‑on execution, ensuring our products are positioned effectively in the market and resonate with farmers, dealers, and distributors.
Additional details
- FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture.
- We are passionate about the power of science to solve agriculture’s biggest challenges.
- With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land.
- Our employees are at the heart of this innovation.
- We’re looking for bold thinkers and collaborative doers.
- From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results.
- Together, we’re building a more resilient planet – one innovation at a time.
- Position Summary We are seeking a dynamic Brand Manager to lead the strategic development, positioning, and execution of FMC’s product portfolio.
- Location: Ghalib Road, Lahore, Pakistan The Role (daily responsibilities) Brand Strategy Development: Creating and executing comprehensive brand strategies, including positioning, purpose, and visual identity.
- Market Research & Analysis: Monitoring market trends, competitor activity, and consumer insights to identify opportunities.