marketing
Posted 2 hours agoProduct Marketing Manager, Audience and Messaging
at Figma
San Francisco, United StatesOn-site
Responsibilities
- Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio
- Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context
- Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context
- Establish and run the XFN rhythms (PMM x Product Growth, PMM x DG) that keep audience and messaging context flowing across teams
- Track record of scaling an emerging segment program 0 to 1
Requirements
- Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
- From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
- Figma is looking for a Product Marketing Manager to own the audience intelligence and messaging architecture that underpins how we go to market.
- They operate at the horizontal layer, maintaining the narrative thread that connects Figma's growing portfolio into a single, legible story for each audience we serve.
- Translate audience and messaging strategy into the language DG and sales need to hit their goals, with a real understanding of the volume they face and the context they need to win
- Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster.
- experience with persona development rooted in qualitative research and behavioral insight
- Experience messaging products that are actively redefining their category. You are comfortable working without a ready-made frame, and you know how to build one that the market can follow
- You meet them in their language, their context, and their constraints, and you do the translation so they do not have to While not required, it is an added plus if you also have:
- Proven background in PLG and enterprise dual motion
- Comfort leveraging AI as a core part of your workflow when the problem calls for it