Brand Manager - Rice Herbicides

Mumbai, IndiaOn-site

Responsibilities

Define brand positioning and value propositions to highlight the significance of Dodhylex® technology and FMC’s leadership in rice crop protection.
Align brand plans with regional and global priorities, ensuring consistency and impact.
Portfolio Management Manage product lifecycle, pricing strategy, and portfolio profitability.Drive successful launches of Dodhylex® innovations and ensure effective market introduction.
Marketing Execution Design and execute integrated marketing campaigns across digital, dealer, and farmer touchpoints.
Develop communication materials that simplify technical
Conduct market research and crop impact analysis to identify opportunities and risks.
Represent FMC at industry forums, exhibitions, and farmer meetings to enhance brand visibility.
Brand Plan Execution: Deliver against milestones and objectives outlined in annual brand plans.
- Strategic Planning & Brand Plan Development Develop comprehensive annual brand plans for the rice herbicide portfolio, integrating market insights, competitive analysis, and growth opportunities.

The Candidate (Requirements) B.Sc. / M.Sc. – Agriculture/Horticulture.
MBA/PGDM in Marketing, Agribusiness, or related discipline. 6–10 years of
experience in brand management, preferably in agrochemicals or crop protection.
Strong knowledge of herbicide technologies, rice agronomy, and agricultural value chains.

This includes developing brand plans, driving adoption of Dodhylex® technology—a groundbreaking innovation and the first new mode of action chemistry in rice herbicides in over three decades—while ensuring overall portfolio growth, brand equity, and alignment with FMC’s global strategy.

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture.
We are passionate about the power of science to solve agriculture’s biggest challenges.
With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land.
Our employees are at the heart of this innovation.
We’re looking for bold thinkers and collaborative doers.
From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results.
Together, we’re building a more resilient planet – one innovation at a time.
At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet.
We provide farmers innovative solutions that increase the productivity and resilience of their land.
From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.