Own diagnostics, insights, and tuning for AI Decisioning campaigns
Investigate experiment setups (send volumes, reachability, channel constraints) and surface actionable recommendations. Work deeply with data in notebooks and customer warehouses
Modify and improve customer feature matrices to unlock deep personalization.
Conduct deeper warehouse-level SQL analyses when insights aren’t available in the UI. Build lightweight tooling that enables scale
Create templates, notebooks, scripts, and repeatable workflows that improve how we analyze performance across customers.
Identify systemic gaps and influence the direction of ML reporting and introspection. Communicate ML concepts clearly to non-technical stakeholders
Present model insights and recommendations to marketers, analysts, and executives.
Requirements
Hightouch is the modern AI platform for marketing and growth teams.
Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance.
Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks.
Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.
We’re looking for a Forward Deployed Marketing Data Scientist to partner closely with our AI Decisioning customers and internal engineering teams to ensure that AI-driven marketing campaigns deliver measurable, compounding impact.
This role is uniquely cross-functional: you’ll spend time diagnosing model behavior, tuning ML levers, analyzing incrementality, exploring customer data, and explaining insights to marketers and executives.
Instead of planning campaigns weeks ahead on a calendar, AI Decisioning continuously learns customer preferences and executes 1:1 messaging that adapts in real time.
Your mission is to make sure that these AI agents perform at their best—and to help customers understand why they are performing the way they are.
You’ll work alongside ML engineers, product managers, Solutions Consultants, and some of the world’s most recognizable brands to improve campaign performance, debug experiments, and identify opportunities for additional lift.
Explain why AI Decisioning is driving lift using counterfactuals, incrementality breakdowns, and cohort analysis.
Strong ability to perform deep exploratory data analysis in Python (Polars / Pandas, Jupyter notebooks).
Ability to write and interpret SQL for customer warehouse analysis.
High-level understanding of ML modeling concepts (features, hyperparameters, reward functions, training windows).
Experience setting up and analyzing marketing experiments such as A/B, multivariate tests. Prior
experience in an applied ML, data science, analytics engineering, or forward-deployed role. •
Experience building lightweight internal tools or scripting solutions.
You’ll complete a short take-home assignment focused on exploratory data analysis of an example dataset.
We’re looking for clarity of communication, rigor of thinking, and the ability to turn data into actionable insights.
Experience
We focus on impact and potential for growth more than years of experience.
Benefits
A customer-first attitude with high ownership and urgency when resolving issues. Bonus Points •
The salary range for this position is $140,000 - $220,000 USD per year, which is location independent in accordance with our remote-first policy. Interview Process
Additional details
Our team focuses on making a meaningful impact for our customers.
We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness.
We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals. About the Role
Marketing teams come to Hightouch to transform how they operate.
Roughly 30% of your time will be customer-facing and 70% deep analytical and modeling work.
Debug performance issues, iterate on reward functions, and ensure the agent’s recommendations align with customer goals.
Pull down historical data to run exploratory analyses using Polars / Pandas in Jupyter notebooks
Explain how the decision engine handles cold start, message transfer learning, exploration vs. exploitation, and more.
Partner closely with Solutions Consultants to identify and drive new opportunities for uplift. What We’re Looking For
Excellent communication skills; able to explain technical reasoning simply and confidently to marketers.