marketing
Posted 3 days agoPrincipal, Marketing Architecture & Strategy
at Twilio
United StatesRemote
Responsibilities
- Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
- Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
- Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
Requirements
- We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! .
- As a senior leader, you will shape the future of our Marketing & broader GTM architecture, influence cross-functional teams, and set the standard for excellence in Marketing & GTM systems. Responsibilities
- Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply.
- We are always looking for people who will bring something new to the table! *Required:
- Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
- Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
- Deep interest in marketing, AI, productivity, and the future of work.
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
- Experience leading technology and process changes or large-scale internal tool adoptions. •
- Experience leading significant cross-functional initiatives with minimal oversight. Location
- Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
Experience
- 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
Benefits
- It serves as a critical bridge between Marketing’s vision for growth and technical execution through the Enterprise Technology team.
- As the primary liaison between Marketing and Enterprise Technology, you’ll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership.
- Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.
- Offerings vary by location. Compensation
- The estimated pay ranges for this role are as follows:
- Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $141,520 - $176,900.
- Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $149,840 - $187,300.
- Based in the San Francisco Bay area, California: $166,400 - $208,000.
- This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following
- benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
- The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Additional details
- At Twilio, we’re shaping the future of communications, all from the comfort of our homes.
- We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
- Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.
- As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding.
- Join the team as Twilio’s next Principal, Marketing Architecture & Strategy. About the job
- This position serves as the strategic owner for Marketing technology, innovation, and architecture.
- We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team.
- This role is ideal for someone with a strategic marketing architect mindset—someone who thrives at the intersection of marketing, growth, and technology.
- Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
- requirements that bridge the gap between creative marketing use cases and technical tool capabilities.