Senior Manager, Demand Generation

Foster City, United StatesRemote

Responsibilities

RESPONSIBILITIES - Own enterprise pipeline generation through campaign strategy, audience development, and creative programs - Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews - Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps - Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection,

The function owns the full enterprise go-to-market motion, from audience development and campaign strategy through to qualified pipeline delivery and sales handoff.
It operates in close partnership with Sales, RevOps, Product Marketing, and an AI-driven paid media optimization team to move enterprise accounts through the buyer journey.
experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder - Extensive
experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps - Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance - Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams - Track record converting PLG users into enterprise
Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus This is a full-time role that can be held from our Foster City, CA office.

REQUIREMENTS - 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers - Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI - Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction - Hands-on