marketing
Posted Mar 25Growth Marketing Manager
at Kikoff
San Francisco, United StatesOn-site
Responsibilities
- Grow the number of users who join our program while keeping constant or improving our CAC/ROAS •
- Own campaigns hand-on-keyboard across multiple online channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business •
- Drive, optimize, and measure KPIs for each campaign. •
- Continually design and execute AB tests to make the most effective campaigns. •
Requirements
- Kikoff: A FinTech Unicorn Powering Financial Progress with AI
- With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most.
- We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships.
- Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed and others; and our app has a 4.9 rating amongst thousands of reviews.
- Experience managing meaningful monthly budgets (at least $200K+/month) • Deep hands-on
- experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others. •
- Strong understanding of: •
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail. •
- Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing. •
Experience
- 3+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job. •
Benefits
- We're a profitable, high growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck.
- Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit.
- benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers. What you’ll do: •
- Experience in a fintech business, or a D2C industry is a bonus.
- Base Range $133,000 — $157,000 USD
- Equal Employment Opportunity Statement
Additional details
- At Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security.
- Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors and NBA star Stephen Curry. Why Kikoff:
- This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products.
- Yes, you can build an exciting business AND have real-life real-customer impact.
- Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.
- But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.
- We’re looking for a Growth Marketing Manager to accelerate our user acquisition efforts by hands-on scaling up our current channels, working with our in-house creative team to systematically improve our creative performance and identify and test a myriad of new channels that will help unlock higher volume within our CAC/ROAS goals.
- We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things.
- We have an ambitious mission to help our customers achieve financial literacy.
- Work closely with data/engineering to ensure proper attribution (AppsFlyer/Firebase/GA4) •