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↳ Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native. ↳ Identify third-party data segments, manage audience lists, and curate publisher lists.
↳ Actively identify opportunities for channel expansion and creative testing to keep clients ahead of industry shifts. ↳ Lead day-to-day strategy for integrated media plans across Paid Search (SA360), Paid Social (Meta, TikTok, LinkedIn),…
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